- Content, such as blog posts, podcast episodes, vlogs, videos, social media posts, media stories, and so much more, are important tools at the disposals of healthcare professionals to reach their intended networks and support their clients.
- We have explored eight (8) examples of content for healthcare professionals to share, including the basics, guides, experiences, support, opinion pieces, visual knowledge, expert content, and current relevant information.
As a healthcare professional practising in the year 2020, embracing technology is a must. This includes creating online content for your clients to consume.
Think, your clients are looking for quick, reliable and dynamic content in easy to consume formats. This includes blog posts, podcast episodes, vlogs, videos, social media posts, social media stories, and so much more.
This is not easy for any healthcare professional. Creating content, no matter the format chosen, is challenging. It requires time and effort, and is often accompanied by a steep learning curve—creating online content is not a skill we learn in school.
Nevertheless, it is a practice that you can learn and come to love. Creating content for your clients has many benefits, including building an engaged community and providing a creative outlet for yourself.
I have certainly learned to love this process.
Hopefully, this post gives you ideas of content to share with your networks. Share your own content ideas with the Soar Above community by commenting below.
1_Did anyone say healthcare? Look at the basics.
As someone having to interact with the healthcare system from various different angles, any information pertaining to the navigation of these complex systems is appreciated. As a healthcare professional, consider creating content that focuses on your knowledge of the healthcare system.
Here are a few more ideas:
- What does the client experience look like?
- What is the difference between certain healthcare professionals?
- How can you access specific healthcare services?
- How do you prepare for an appointment with a healthcare professional?
- What are the top things to know about healthcare services, professionals and institutions?
- How can you share your client/professional perspective to better the healthcare system?
2_One step at a time. Guiding one through difficult times.
Healthcare professionals each hold a wealth of knowledge that they offer to their clients in the form of services. Considering to create specific content to provide this knowledge in an actionable online format can also benefit your clients. This is most commonly done through guides.
A few ideas of guides:
- A guide for other healthcare professionals;
- A guide for current clients;
- A step-by-step instructional guide;
- A guide for any individual facing a specific challenge, or;
- A guide for those starting the recovery process.
3_I get it. Here are my experiences.
Sharing one’s personal and professional experiences as a healthcare professional can be counter-intuitive for many. Many professions do not provide much space for these real conversations. Nevertheless, when done thoughtfully, sharing your experiences can empower your community.
Consider sharing your experiences around:
- Challenging times you have faced in the past;
- Funny, real and moving stories that you hold;
- Key moments in your life that have brought you to where you are in your career;
- The paths you have tried that have moved you closer to your goals, and;
- Anonymous client and community stories.
4_I am right there with you. You are not alone.
Whether you have similar personal experiences as your clients or extensive experiences working with your clients on a specific topic, you can provide hope to a client who feels alone. Share content that you think would help others to feel just a bit less alone.
Think of sharing messages along the line of:
- Others have been there too;
- You are never really alone, and;
- What other people might have shared.
5_My thoughts as a healthcare professional, friend and community member.
There are topics that are still silenced within our society, usually only discussed in hushed tones. These topics, sometimes still considered taboo by many, can be discussed by healthcare professionals. By choosing to discuss such topics, you are talking as a healthcare professional, a friend to those in need of these discussions and a valued community member.
When considering creating content pertaining to this kind of topic, choose a topic that means a lot to you. This will help you write content that will promote the continuation of the discussion.
6_Here it is. Straightforward and simple sharing of knowledge.
Infographics, frequently asked questions answered, lists, tips, and other quick and easy to take in information are often the most popular pieces of content. Consider creating content that is visually appealing to your clients to help them take in the information in an actionable way.
Here are a few more ideas of content that is highly “sharable”:
- Cheat sheets;
- Myths and facts;
- Mind maps;
- Compare and contrast, and;
7_Learning from the experts.
Everyone wants to learn from people who know a lot about a topic—whether because they have been personally involved or have studied the topic professionally. Creating content as an expert or in collaboration with an expert in your field has two primary purposes. For one, this is content that your clients will want to consume. It can also help to build your networks with other like-minded professionals if you choose to collaborate with others.
Collaborate with other experts by:
- Interviewing them;
- Gathering expert opinions and ideas into one piece of content;
- Offering the opportunity for others to create guest content, and;
- Sharing their work with your communities.
8_This is happening in the here and now. Joining relevant discussions.
There are often opportunities for professionals to join relevant discussions on what is happening in the world. This includes celebrations and major social events, as well challenging news and disasters. This is not about taking advantage of difficult times. Rather, this is about sharing your words as a healthcare professional and community leader for those who are interested to listen.
Examples of such situations can include:
- Business milestones for your practice and your community;
- Traumatic social experiences, and;
- Social movements.
At the end of the day, your clients and your community will appreciate your content if it is honest and real. Choose topics and content formats that you feel inspired to share with others.
Healthcare Marketing by Kuno Creative: https://www.kunocreative.com/blog/healthcare-blog
Responsive Inbound Marketing: https://www.responsiveinboundmarketing.com/blog/top-10-content-ideas-for-your-healthcare-blog